What is GEO, generative engine optimisation?
GEO is the practice of structuring content so that AI-powered search engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, retrieve and cite it directly in generated answers. It builds on SEO fundamentals and optimises for citation inside an AI response rather than a ranked link.
Who is this for?
Whether you are a DeFi protocol, a SaaS startup, or a brand tired of watching competitors get cited instead of you, the work is the same: structure content so search engines and AI systems find you first.
Do you only work with crypto and Web3 clients?
No. The SEO and GEO fundamentals apply to any industry. Crypto is where I built the deepest expertise because the audience is unusually skeptical and fast-moving, which forced sharper content. That same rigor transfers directly to SaaS, consumer products, and any brand competing for search visibility.
How is this different from a typical SEO agency?
I am one person who has built audiences, ranked pages, and shipped real products end to end. Kymo, RemoteStack, and manali.today are products I built solo and ranked myself. The advice is grounded in things I have actually done, so you get a working method rather than a deliverables checklist.
What does the free website audit include?
Every consultation call includes a full site audit at no cost. I review technical health, on-page structure, content and keyword gaps, and GEO readiness, and I include a report of which AI crawlers already read your site, measured with Kymo. The findings are yours whether or not we work together.