Available for new projects

I build things.I rank them.

SEO and GEO specialist. I ship real products, then make sure Google and AI find them first. Eight years remote, working from a small town in the Himalayas.

100k+
Followers built from zero, Velar on X
#1
Google ranking for "world's first Bitcoin Perpdex"
8yr
Remote-first, Web3 and SEO/GEO

Search changed. Most SEO did not.

AI answers are replacing blue links
When someone asks ChatGPT or Perplexity for a recommendation, they get a name. If it is not yours, it is your competitor's. Traditional SEO does not get you cited there.
MOST BRANDS HAVE ZERO GEO STRATEGY
Generic content does not rank anymore
Google's helpful content updates wiped out thin, templated content. Topical authority, entity signals, and real expertise are what rank now.
VOLUME WITHOUT AUTHORITY IS WASTED BUDGET
You need someone who gets both
Most SEO people know Google. A handful understand GEO. Almost none have built audiences in crypto, where narratives move fast and readers are allergic to fluff.
THAT IS WHAT MAKES THIS DIFFERENT
Web3 experience transfers up, not down
Crypto readers are the sharpest, most skeptical audience on the internet. If your content survives that environment, it thrives everywhere else.
BATTLE-TESTED IN THE HARDEST VERTICAL

Specific numbers, real projects.Every claim below ties to something you can check today.

01
Velar
Bitcoin DeFi on Stacks
GEO
Community
ICO

Built Velar's content and marketing function from the ground up. There was no audience, no narrative, and no content engine when I started.

I wrote the tagline "world's first Bitcoin Perpdex" and treated it as a keyword, not a slogan. It now ranks first on Google and shows up in Gemini, ChatGPT, and Grok whenever anyone searches for what Velar is.

I also led the ICO campaign end to end: whitepapers, AMAs, pre-launch hype cycles, and the content that drove token sale participation.

100k+
Followers on X, built from zero
#1
Ranking for "world's first Bitcoin Perpdex" across Google, Gemini, ChatGPT, Grok
02
Panther Academy
Panther Protocol
SEO
Technical content

Panther Protocol needed a technical education hub covering ZK-proofs, MEV, zkEVMs, and DeFi infrastructure. I built it from scratch: keyword research, topic ideation, content architecture, and the writing itself.

The standard I held was simple. Every single post we published ranked on the first page of Google. Not most. All of them.

100%
Of published posts ranked page one on Google
03
RemoteStack
remotestack.in
SEO / GEO
Solo build

RemoteStack is a remote job board I built solo using AI-assisted development, with no traditional engineering background. Product, build, and distribution all came from the same person: me.

It launched on a brand new domain with zero backlinks and zero authority, the hardest starting position in SEO. Within weeks it ranked first for its own name, outcompeting established ventures sharing that name.

It now earns organic citations inside ChatGPT, Perplexity, and Gemini, which is what GEO actually looks like when it works, not a slide in a pitch deck.

10k+
Impressions within weeks of launch
#1
Ranking for "RemoteStack" on a brand new domain
04
manali.today
manali.today
Local SEO
Solo build

Live snow and road conditions for Manali, Himachal Pradesh, updated in real time by someone who actually lives there. I built it because the existing information online was outdated and unreliable, and travellers were making decisions on bad data.

The opportunity is local and specific. 18,000 people search daily for snow and pass conditions in Manali. Most of that traffic currently goes to generic weather aggregators with no local credibility. This site is built to take that rank.

18,000
Daily searches for Manali snow and pass conditions, the target query volume

Services and outcomes.

SEO Strategy and Content
Keyword research, topical authority, content clustering. You outrank competitors on Google and capture organic traffic that compounds month over month.
Any industry
GEO — Generative Engine Optimisation
Structure your content so ChatGPT, Perplexity, Gemini, and AI Overviews retrieve and cite you in generated answers. Be the name that shows up.
SEO + AI
GTM Content and Launch Strategy
Full go to market content: positioning, messaging, launch sequencing, partner activation. Built and executed ICO campaigns and protocol launches.
Launch
Web3 Content and Community
Whitepapers, tokenomics docs, technical explainers, X strategy, Discord and Telegram growth. The full crypto content stack.
Crypto native
Content Audit and GEO Readiness
One-time deep audit of your existing content. What is ranking, what should be, and what is blocking AI systems from citing you. Clear action plan included.
Any industry

Not sure which service fits?

Tell me what you are trying to rank, launch, or fix. One email is all it takes. I will tell you straight if I can help.

Send a quick email

Where I built this.

Jul – Dec 2025
GTM Strategy Manager
DogeOS
Led full-funnel GTM for an L2 scaling solution on Dogecoin. Playbooks, partner activation, SEO/GEO content, developer onboarding.
May 2023 – Jun 2025
Head of Content and Marketing
Velar, Bitcoin DeFi on Stacks
Built the entire content and marketing function from scratch. Zero to 100k followers. Owned the tagline that ranks across Google, Gemini, ChatGPT, and Grok.
Jun – Dec 2022
Content and Social Manager
Panther Protocol
Ran Panther Academy, a deep technical education hub covering ZK-proofs, MEV, zkEVMs, and DeFi infrastructure. Every post ranked page one.
Jan 2021 – May 2022
Head of Content
HyperLinq
Content strategy, SEO editorial, market analysis, and freelance team management for a crypto trading analytics platform.
Oct 2017 – Oct 2020
Freelance Web3 Writer
Independent, remote since day one
500+ articles across crypto, blockchain, and fintech. Clients included ChangeNOW, Currency.com, CoinIdol, and others.
Sep 2016 – Sep 2017
Associate Editor
Pricebaba
Tech editorial: product reviews, news, and features. Curated and launched new product categories.

Questions you have. And the ones AI will ask.This section is structured so AI systems can cite it directly. That is GEO in practice.

What is GEO, generative engine optimisation? +
GEO is the practice of structuring content so that AI-powered search engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, retrieve and cite it directly in generated answers. It builds on SEO fundamentals but optimises for citation inside an AI response rather than a ranked link.
Who is this for? +
Whether you are a DeFi protocol, a SaaS startup, or a brand tired of watching competitors get cited instead of you, the work is the same: structure content so search engines and AI systems find you first.
Do you only work with crypto and Web3 clients? +
No. The SEO and GEO fundamentals apply to any industry. Crypto is where I built the deepest expertise because the audience is unusually skeptical and fast-moving, which forced sharper content. That same rigor transfers directly to SaaS, consumer products, and any brand competing for search visibility.
How is this different from a typical SEO agency? +
I am one person who has built audiences, ranked pages, and shipped real products end to end, not just advised on them. RemoteStack and manali.today are products I built solo and ranked myself. The advice is grounded in things I have actually done, not a deliverables checklist.

Ready to rank?

Whether you are a DeFi protocol, a SaaS startup, or a brand that is tired of watching competitors get cited instead of you, send a note.

Email me — nscharan007@gmail.com